Donavin "Don"
Content Strategy
Case Study
The Brief
Donavin is a versatile multidisciplinary artist who needed assistance with her reemergence on social media.
After speaking with Don we found out that after the Pandemic @theboydonavin's social pages had become virtually inactive. They were transitioning to a full-time art career as well as making content on TikTok about topics such as Neurodivergency and Pop Culture.
The Project
Before
Our Approach
The Results
Since providing Don with this fleshed out strategy she has already began implementing our strategy and is already seeing results.
+55% growth rate
Challenges
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Very little active social presence
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No concrete strategy or direction on social media
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Inconsistent brand image across social platforms.
Goals
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Build brand awareness
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Encourage conversion to sales of digital art products
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Establish a diverse yet consistent brand.
What Don needed was a strategy so we got to work.
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We established two main themes or content Pillars that would give all of her future content direction and also helped to establish a consistent brand.
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One of these pillars focused on showcasing her art on all of her platforms to encourage conversions and reach.
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The other pillar focused on topics surrounding mental health as an artist, which would allow her to express her values on her social media as well as engage with her audience in a more personal and positive way.
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We also created sample content that surrounded her content pillars to make the first few weeks of trying our strategy full of ease.
+25.1% avg viewers
After
Arie presented me with an organized and easy-to-follow social media strategy. I restarted my social pages recently and wanted some guidance on rebranding. Arie provided me with a list of content ideas to help me get started and I’ve already seen engagement from her recommendations! It was great getting an outside perspective on my brand. Now I’m more confident about how to grow as a content creator.
Donnavin "Don"
